Global sports business agency SPORTFIVE, a subsidiary of Lagardère Group formerly known as Lagardère Sports and Entertainment, announced that it has implemented a globally operating esports unit led by Eike Gyllensvärd and Moritz Altmann. The formation of the esports division is a result of the agency’s recent restructuring to focus on global growth areas.
SPORTFIVE initially invested into a dedicated esports department four years ago, when it was created in Germany driven by Moritz Altman’s initiative. According to the agency, the internationalization of the “department is the next logical step.”
Altman will serve as the department’s vice president global esports and lead the agency’s global business development, marketing & rights-holder operations for esports. Additionally, he will be responsible for the development of marketing and partner concepts for rights-holders in esports. Altmann will be supported by Thomas Ottl, who will work in a dual role to be responsible for the global operations on the rights-holder side as well as the collaboration with Riot Games, including the League of Legends European Championship (LEC).
Eike Gyllensvärd, who has played a significant role in the development of SPORTFIVE’s sales capabilities in Germany as well as globally, will serve as the esports unit’s executive vice president esports partnerships.
The esports unit’s deal portfolio includes the advisory, sales, and activation for KitKat and Warner in the LEC, the partnerships of esports team T1 with Nike and BMW, as well as the collaboration of Joop! with SK Gaming and Levi’s with the Prime League.
Published at Thu, 20 Aug 2020 07:00:33 +0000