Haval announces the extension of its relationship, which started in July 2020, with Virtus.pro, Russia’s most-titled eSports club, and CIS. The record results produced last year by the brands’ joint efforts have become the key reason for the new partnership.
The extension of the relationship between Haval and Virtus.pro in 2021 implies interaction not only in Dota 2, but also in CSGO, an equally common e-sports discipline, with the first roster of the club. Furthermore, Haval will continue to endorse broadcasts in Russia and the CIS of the largest esports tournaments for viewers. The longest-term project of this scale in the CIS remains cooperation with Virtus.pro and support for competitions.
Haval crossed nearly 17 million unique users in Russia and the CIS as a result of funding the first Virtus.pro-Dota 2 roster in 2020. This measure confirms that cybersportsmen and their followers are a genuinely advanced audience and are able to appreciate the advanced vehicle equipment and striking architecture rightfully.
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We have achieved promising results over the six months of cooperation with Virtus.pro, both in terms of improving the image of Haval as a revolutionary automotive brand and in terms of its entry into esports,” said Jerome Saigot, CEO of Haval Motor Rus.” This is due to the similarity of values between Haval and Virtus.pro – the desire for leadership and new ideas to be developed. We are extending our relationship with the esports club in 2021 and foresee more integration into a market that is so exciting.
“Sergey Glamazda, General Manager of Virtus.pro: “We are proud of a partner like Haval and are satisfied with the outcomes of our collaboration last year. Haval and Virtus.pro have succeeded in achieving their goals together, so we are very pleased to extend the partnership. Dota 2 and CS: GO markets are different, and Haval will have more chances to introduce its ideas.
As the maker of groundbreaking crossovers, Haval applies a similar approach to Virtus.pro’s collaborative activities. Thus, Haval became the first car brand to take part in the new line-exclusive up’s video announcement. An interesting interactive solution is a Dota 2 style game in which the F7 crossover, the most common Haval model, has been implemented. Also, unique masks have been released on the Instagram social network for all club fans who want to cheer their favorite team.
Published at Fri, 22 Jan 2021 17:32:00 +0000